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Foundation · the response tier
Stop losing jobs to voicemail.
The tier that pays for itself first. Every call, form and message captured; every missed call answered in two minutes; every quote chased until it books or dies honestly.
Specification
Not in this tier
No website work, no paid advertising, and no back-office automation beyond lead handling. Those are Growth — we will say so rather than stretch this tier to fit.
Is this you?
Yes — You get 20+ inbound leads a month and answer them when you can.
Yes — Quotes go out and you are not sure what happened to half of them.
No — Nobody is calling you at all — that is Growth, or a different kind of help.
No — You need multi-location reporting — look at Operator.
The one thing that pays for this tier
7:42am. You are under a sink.
Without Foundation
Missed call
(401) 555–0198
Voicemail · 0:04 · no callback
7:49am — they call the next name on the list.
−$650
With Foundation
Hi, is anyone available today? Water heater.
Got it — Dave can be there today 2pm or tomorrow 8am. Which works? reach.link/book
7:44am · sent automatically
+$650, booked
Nine of these a month is $5,850 — roughly three times the retainer. That is the whole argument for this tier.
Everyone starts with the Roadmap — $1,500, credited toward Foundation.
See the Roadmap