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The entry offer
The Reach Roadmap™
Two weeks. We map how a lead actually moves through your business, put a dollar figure on what is leaking, and hand you a build plan with fixed prices.
Yours to keep whether you hire us or not — and fine to take to another shop.
What the two weeks contains
A map of every leak
Where a lead can go cold between the first ring and a signed job — drawn from your actual call logs, inbox, calendar and invoicing, not a template.
You will usually recognise two of them immediately and be surprised by the third.
A dollar figure on it
What those leaks plausibly cost you a year, built from your own numbers: call volume, average job value, close rate, owner hours and what your time is worth.
We show the arithmetic. If you disagree with an assumption, we change it in front of you.
A prioritised build plan
What we would fix first, second, and what we would leave alone — sequenced by what earns fastest, not by what demos best.
Including the things not worth automating yet, which is usually a third of the list.
Fixed prices
What each piece costs to build and to run, itemised. No ranges, no “from”, no discovery-call-required.
A walkthrough, then it is yours
An hour going through it together at the end of week two. You keep the document either way, and there is no obligation to go further.
The fortnight, day by day
Day 1
Ninety-minute call. Where leads come from, what happens to them, where your week goes.
Day 2–5
We look at the real data: call logs, form submissions, CRM if you have one, invoicing.
Day 6–9
We map the journey and price the leaks. This is the part that surprises people.
Day 10–12
We build the plan and the fixed prices, written in English.
Day 13–14
Hour-long walkthrough. You keep the document.
The deliverable
This is what lands on your desk.
Reach.
Prepared for [Client]The Reach Roadmap™
Cover
Roughly fourteen pages. Written in English, not consultant. Yours to keep, and fine to take to another shop.
Fair questions
Why do I pay for a diagnostic?
Because free audits are sales calls with a spreadsheet attached. Paying means we spend two weeks in your real data and can afford to tell you the truth — including “you do not need us.”
What if the answer is do nothing?
Then we say so and you keep the document. It has happened. We would rather lose a retainer than install something you do not need.
Can I just buy the build?
No. Every build we have seen go wrong started with someone skipping the diagnosis.
How soon can we start?
Usually within two weeks. We cap how many run at once so they stay thorough — ask on the call.
$1,500 — and it costs you nothing if you go ahead.
If you do not, you have a priced plan and you are out $1,500 instead of six months.